The System The Filter Governing Loop The Office Coaching Tiers Mirror Live Take The Spark

Fortitude Presents

Life by
Discipline

A Human Operating System

Not coaching. Not motivation. A system installation — powered by AI, enforced by discipline, and governed by your Life Plan. Replace drift with architecture. Supported by a version of Ovi, 24/7.

The Problem & The Solution

Two Ways to Live

Every man operates under one of two systems. One is chosen. The other happens by default.

Life by Default

The Unmanaged State

Drift

Lateral movement. Activity without advancement.

Reaction

Decisions dictated by immediate stimuli.

Unexamined Standards

Governed by inherited scripts and passive goals.

Busy instead of dangerous. Comfortable instead of capable.

Life by Discipline

The Operating System

The Life Plan

Supreme Governing Authority. Identity, values, direction.

The Governing Loop

Execution feeds back to governance. Drift is detected and corrected.

Architecture

Not motivation. Structure that preserves standards under stress.

Systems preserve standards. Discipline survives stress.

The Fortitude Filter

Sequence Matters

Each step builds the foundation. You cannot skip ahead. The system decides your path.

Step 01

The Spark

Awareness

A diagnostic ignition event. Forces a brutally honest audit of the current state. Collapses denial and illuminates the gap between capability and reality.

OUTPUT: Spark Score + Diagnosis
Step 02

The Mirror

Choice

The moment of forced self-confrontation. Presents the results without judgment. Transfers ownership. Forces a binary decision: accept the default or commit to action.

OUTPUT: Decision + Path Assignment
Step 03

The Forge

Clarity Construction

Extract identity, values, and direction. Build a Life Plan that functions as governing law. Install the operating system. Structure replaces drift.

OUTPUT: Life Plan + Operating System
The Architecture

The Governing Loop

A closed-loop execution system. Every layer serves the one above it. Execution never outranks governance.

01
Ahead-to-Dead Vision

Long-range navigational beacon guiding major decisions. The highest layer of the life architecture.

02
Annual Goals

Translates vision into measurable, enforceable outcomes. Sets direction and defines what must be true this year.

03
100-Day Plans

Breaks goals into focused, quarterly execution windows. Defines what matters now and what is not being worked on.

04
Weekly Cadence

Control loop to review execution, detect drift, and adjust tactics. The primary review and correction mechanism.

05
Daily Disciplines

Small set of non-negotiable actions enforcing the current 100-Day Plan. Contextual, not permanent.

06
Review & Recommitment

Cycle completes by reviewing execution against the Life Plan. Correcting misalignment. Reaffirming commitment.

The Life Plan

Supreme Governing Authority. Identity, values, direction. All goals, plans, and daily actions are downstream. The Life Plan governs all execution. It is stable, not constantly renegotiated. It functions as the constitution for all actions and goals.

Your Command Center

The Fortitude Office

Every member gets access to the Fortitude Office — your centralized command center for life execution.

INCLUDED

The Forge

8-Module System Installation

Vision. Values. Mission. Roles. 100-Day Rocks. Daily Rituals. Weekly Cadence. Systems & SOPs. A complete operating system build delivered through Kajabi — work at your pace, apply in real-time.

8 MODULES · SELF-PACED · LIFETIME ACCESS
INCLUDED

A Version of Ovi

AI Coach — Available 24/7

A trained AI assistant based on Ovi Black, Shawn’s Chief of Staff. Available in Discord around the clock. Accountability, guidance, planning support. 8 specialist modes: Fitness, Finance, Relationships, Business, Productivity, Mindset, Nutrition, Recovery.

24/7 AI SUPPORT · 8 SPECIALIST MODES
INCLUDED

Sunday Cadence

Weekly Live Session — 8am

Every Sunday at 8am, Boss and Ovi plan their week live. You witness the actual system in action — then run your own cadence with support. Wednesday 6pm group coaching sessions round out the week.

SUNDAY 8AM · WEDNESDAY 6PM · LIVE
Choose Your Level of Partnership

Coaching Tiers

Three levels of enforcement. Every tier includes The Forge, a version of Ovi, and the Fortitude Office. Choose your level of partnership with Boss.

Fortitude Drive
Group Coaching + AI Support
$97/mo
Monthly recurring · Cancel anytime
Identity

The Builder

  • The Forge — 8-module system installation (Kajabi)
  • Sunday Weekly Cadence — 8am live with Boss + Ovi
  • Wednesday Sessions — 6pm group coaching
  • A version of Ovi — AI support in Discord 24/7
  • Fortitude Office — members-only hub & dashboard
  • Full Life Plan Template Kit
  • 100-Day Plan Structure
  • Daily Disciplines Framework
  • Fortitude Community (Discord)
  • Unlimited Spark Access
MECHANISM: Group Execution + AI Support
Join Fortitude Drive →
Fortitude Drive Plus (Engaged)
1:1 Coaching + Personal AI
$497/mo
Monthly recurring · Cancel anytime
Identity

The Committed

  • Everything in Fortitude Drive
  • Two 45-min private sessions with Boss per month
  • Your own version of Ovi — personalized memory, daily check-ins
  • Voxer access to Boss (voice/text messaging)
  • Personalized Life Plan build (guided by Boss)
  • Priority support & direct access
  • Monthly masterclasses (exclusive to Engaged+)
  • Weekly planning support from your Ovi
MECHANISM: Personal Coaching + AI Partnership
Total value: $9,461/mo — You pay $497 (95% savings)
Upgrade to Engaged →
Command
Strategic Partnership + Premium AI
$15,000/yr
$1,250/mo · Application Required
Identity

The Leader

  • Everything in Engaged
  • Weekly 60-min strategy sessions with Boss
  • Premium version of Ovi — coordinated by the real Ovi
  • Custom Fortitude OS build (your own AI ecosystem)
  • Boss’s cell number — direct line, no barriers
  • House of Black introductions (elite network access)
  • Quarterly full-day intensive sessions
  • Real Ovi designs your personal infrastructure
  • Zero tolerance enforcement
REQUIRES: Application + Proof of Commitment
Apply for Command →

"No Spark → no offers. No Mirror → no next step. No proof-of-work → no Command."

ALL TIERS INCLUDE: The Forge (8-module course) · A version of Ovi (AI support) · Fortitude Office · Sunday Cadence · Wednesday Sessions · Community

Live Event — Quarterly

The Mirror Live — Tampa

The quarterly in-person decision gate. High-pressure, high-structure. Not a seminar. A crucible.

Quarterly · Tampa, FL · Paid Commitment Required

The Mirror: Live

Tampa, Florida — In-Person Only

This is a Mirror environment — a conversion machine, not a community event. You will see Life by Default vs. Life by Discipline. You will confront the decision gate. You will choose a path: Drive, Forge, or Command. There is no open Q&A. No storytelling circles. Binary outcome only.

The Decision

Option A or Option B

Option A
Accept Life by Default.

Return to the fog. Ignore the Spark score. Continue to negotiate with your potential. No judgment. Just clarity. If this is your choice, we end here.

Option B
Enter The Forge.

Accept responsibility. Install the system. Operationalize your potential. Build a Life Plan that governs everything downstream.

There is no nurture sequence. Decide.